This survey of the quality of narrative reporting among all the FTSE 350 companies identifies where action is needed in the next reporting cycle for companies to gain a competitive edge and help restore trust in this tough economic environment.

Despite the improvements in the scope of information reported our review highlights some on-going challenges.

Investors, regulators, consumers and others are all putting pressure on companies for them to communicate a broader picture of their corporate performance. And if done well, this can deliver competitive advantage in accessing capital, winning in the war for talent and building strong business relationships and corporate reputation.

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